Novant Health wanted to highlight its growing range of specialized care — including neuroscience, oncology and virtual healthcare.
CAMPAIGN INFO
Agency: SpringBox
Client: Novant Health
Type: Social, Print
Plasma Protein
Therapeutics Association
Giving Plasma
Plasma's life-saving potential was being overshadowed by years of negative media coverage and misinformation. To counter this, we launched a campaign to re-frame the narrative and emphasize that plasma-based therapies are essential for treating a host of severe conditions — while highlighting the critical need for donations.