Alphie Ali | Copywriter

TL;DR

Conceptual Creative & Social Storyteller with over 14 years of hands-on expertise in crafting insight-driven copy and content across tradigital, social, and experiential channels for a diverse array of brands and audiences.

EXPERIENCE

Freelance Creative | CD & ACD Copywriter – 2017 to Present 

+ At: Cheil, code d'azur, Laundry Service, R/GA, McKinsey, Porter Novelli, The Brand Terminal, MWW, Third Ear, SpringBox 

+ On: Samsung, Polestar, Google TV, T-Mobile, Panasonic, BIC, US Soccer Foundation, California Almonds, SunChips (etc.) 

+ For: Creative Direction, Copywriting, Integrated Campaigns, Social & Experiential Ideas, Branding, Strategy, New Business

GSD&M / Austin | Associate Creative Director / Copywriter – 2021 to 2022 

+ Social, TV & Print: Tyson Chicken Portfolio / #SayItWithNuggets / Fried Chicken Sandwich 

+ Brand Books: Fruit of the Loom, Goodyear Tires, Tyson 

+ Pitch Wins: Capital One DEI, Lone River Ranch Rita 

Charles Schwab / Austin | Sr. Copywriter at C2 – 2020 to 2021 

+ Pitch Win & Launch: Thematic Investing 

+ Magazine Print, Interactive Printed Cards, Digital Cards, Emails, Landing Pages 

Porter Novelli / New York | Sr. Copywriter – 2015 to 2017 

+ Social & Experiential: McDonald’s Pop-Up, Natl. Honey Board #BeTheBee, Hotwire #AnytimeBag 

+ Integrated Campaigns: Western Digital #DataMakesPossible, CFTC SmartCheck

360i / New York | Copywriter – 2013 to 2015 

+ Social: Oreo #DeckTheBalls / Dad T@ts, H&R Block #BillionBack, Corona Social, Stella Artois CSR 

+ TV & Digital: Scotts Lawncare, Round Up, Kraft Singles, Fisher-Price 

Translation / New York | Copywriter – 2011 to 2012 

+ Social & Experiential: State Farm Santa’s Bag, McDonald’s Big Mac Xpress 

+ Integrated Campaigns: Budweiser Made in America, 

+ Launch Campaigns: Bud Light Platinum, Barclays Center 

EDUCATION

Miami Ad School – 2009 to 2011 

+ Pop-Culture Engineering: Copywriting 

The American University in Cairo – 2003 to 2008 

+ Bachelor’s Degree: Biology / Minor: Mass Comm. 

ETC.

+ G Docs, MS Word, TextEdit

+ Keynote, MS PowerPoint, G Slides 

+ Adobe Photoshop, Figma, Drupal

+ AI Prompt Writing

+ UI/UX Writing 

+ Directing, Editing, Proofing

+ Creative Technology 

+ Photography