Oreo asked us to give dads their moment in the spotlight to match the fanfare that comes with Mother's Day, so we put a playful twist on the iconic "I Love Mom" tattoo — and brought a little wonder to Father’s Day by giving dads a break from the usual mugs, socks and ties.

On the big day, @Oreo rallied its fans to tweet about their dads using #OreoDadTats. We turned those heartfelt descriptions into custom ‘ink’ dedications (see: temporary tattoos) in real-time so that our fans could slap them on and momentarily horrify their dads. All for $0.00!