Ever find yourself barely able to keep your eyes open but somehow needing to power through the rest of the day? The mid-afternoon slump is a well-documented phenomena, and science now tells us that most people begin to run out of energy at 2:58 PM. And we have just the medicine for that: the almighty almond.

To get the word out, we set up California’s first Crash Recovery Center — and hired almond enthusiast Anna Camp as our director. We then enlisted celebrity fitness coach Jennifer Widerstrom to motivate the masses online — just as energy levels begin to drop — and help everyone take back their afternoons.

PRism Award Winner (2018) for Integrated Communications: Consumer Products

SABRE Award Finalist (2018) for Best Earned Media: Influencers & Communities

Platinum PR Award Finalist (2017) for Digital Communication

PR Week

PR Newswire

Agency:  Porter Novelli

Client:  Almond Board of California

Brand:  California Almonds

Type:  Social Media, Public Relations, Influencer Campaign