As part of its Billion Back campaign to get people excited about their tax refunds, H&R Block wanted to lighten up the mood and make a splash on social. So we launched Billion Back Records — an independent music label that promotes up-and-coming YouTube artists who are excited about their tax refunds.

10 artists. 10 original tracks. 10 music videos. Prizes. GIFs. Earworms.

And 3.6 million views with 62 million impressions.