Everyone knows honey as a natural alternative to refined sugar, but very few understand how it’s made or the wonderful nuances of its many varietals.
To celebrate National Honey Month, we tell that story through Be The Bee — an immersive, two-part mixed-reality experience that takes viewers on a visceral journey from the hive to their dinner table — from the POV of a busy little bee, in VR.
Along the way, they learn how honey is made and the crucial role bees play in our food supply, culminating in a honey-inspired meal featuring the very dishes seen in the video.