As part of the Good Inside campaign, McDonald’s set out to shift public perception around the quality of their food and highlight their use of fresh, wholesome ingredients.
We teamed up with local restaurateur and Top Chef Masters contestant Neal Fraser to host an exclusive dinner for prominent foodies and critics to create a night of culinary discovery — using ingredients secretly sourced from McDonald’s.
Type: Media Event, Social, Experiential, April Fools'
The Mac-Xpress Lane
Faced with the Big Mac’s dwindling popularity among the masses, McDonald's was determined to revive it.
Instead of acknowledging the lack of demand, we doubled down and gave the iconic sandwich its own dedicated line — reintroducing it with bold, unapologetic flair.
