T-Mobile

5Gin

Technology meets mixology to celebrate the country’s largest, fastest and most reliable 5G network. Yes, we quite literally bottled the Un-carrier spirit — and people drank it up.

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Campaign Case Study

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Introducing T-Mobile’s Ultra Capacity 5Gin

Campaign Website

IN THE PRESS

Binge On Up

For April Fools' Day (2016), T-Mobile wanted to highlight its Binge On feature allowing for unlimited streaming while on the go.

Say hello to the Binge On Up! This revolutionary new device that lets customers watch whatever they want while doing whatever they want so you longer have to choose between bingeing your favorite show and going about your everyday life.

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The Binge On Up Headset

Reviewer’s Guide

IN THE PRESS

Customer Service: The Game

The state of customer service in the United States has hit an all-time low, with consumers spending increasing amounts of time on the phone having to endure a tree of push-button menus and robotic bots, being put on hold, transferred and asked to re-repeat information.

To launch T-Mobile’s Team of Experts — a new approach to customer service that gives customers across different regions of the US their own dedicated team of customer care representatives who offer quick, efficient assistance — we sent prominent members of the media a frustratingly accurate board game that encapsulated the woes of customers across the country.

The Board Game & Instructions

IN THE PRESS

PC Mag

The ONEsie

For April Fools' Day (2017), T-Mobile wanted to release a state-of-the-art product to tout it’s Unlimited plan while appealing to its wide range of customers.

Introducing, the T-Mobile ONEsie. Powered by your smartphone, this new wearable combines patent-pending mobile technology with cutting-edge fashion design.

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Introducing the T-Mobile ONEsie

The ONEsie Quick Start Guide

IN THE PRESS

Interesting Engineering

#HallOfShame

Never one to shy away from calling out the competition, CEO John Legere tasked us with making a bold statement at the U.S. Sand Sculpting Challenge in San Diego.

The message? Urging AT&T and Verizon to “get their heads out of the sand” and finally "give customers what they want."

The Sculpture

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The Making Of (Time-Lapse)

Calling Out the Competition / Details

IN THE PRESS

Android Headlines

Local Blogger

CAMPAIGN INFO

Agency: Porter Novelli

Client: T-Mobile

Brand: 5G, T-Mobile

Type: Media Mailer, Stunt, Social, Experiential